Being a virtual assistant comes with plenty of freedom and flexibility. The ability to work online from your home office is just one of the main perks. The scope of work can also be anything from daily administrative tasks to WordPress.
However, building a client base is one of the most challenging parts of owning a small business. Without clients, it’s easy to get discouraged. Here are several tips that can help you develop a network and find the right clients for your business.
Referrals
Make sure everyone in your social circles knows about your business and that you are looking for clients. You never know who might be looking for help. Ask your friends, relatives, colleagues and family members to refer you to anyone who might need your business services. When you get a client, be sure to ask them if they can refer you to their contacts.
Create a Website
In this digital day and age, an online presence increases your chances of reaching out to a bigger audience. In fact, your website is likely the first thing most potential clients will look at when considering your business as a service provider. Make sure your site features a list of your services and why you stand out from the rest. Include a few client testimonials, a portfolio of past work and contact form. Also, consider a regularly updated blog to keep your website relevant.
Join Directories and Associations
Virtual assistant associations offer great opportunities to learn new skills, network, and access new clients. They will often give you access to webinars, events, Request for Proposals, and more. You can also build mutually beneficial relationships with potential mentors and clients. It also helps to search for directories where you can list your business name and services.
Social Media
Social media is also a great networking tool to get clients. Use social media platforms to follow and build connections with networkers who have a large following. The trick is to come up with a strategy that works for your specific niche.