A Social Media Virtual Assistant basically creates time for a business owner by building and managing their social media presence. This may seem like an overly simplistic definition but honestly, this is exactly what they do. They take over the necessary tasks of running the business owner’s social media accounts so he or she can 1) actively spend time on income-generating tasks and 2) continue to build their business in front of an ever-growing audience.
There are many different names for “social media virtual assistant” – Social Media Manager, Social Media Assistant, Social Media Marketer, Social Media Planner, Social Media Strategist, and the list goes on. Some social media virtual assistants narrow their niche down so much that they only offer specific services such as Pinterest Account Manager or Facebook Ads Manager.
Consider the following services, and the specific tasks involved, when creating your own social media services and packages:
Create and Schedule Daily/Weekly Posts
- Research content to share such as articles, memes, inspiring quotes, and videos.
- Create social media graphics using specific social media platform image dimensions.
- Maintain a social media calendar with the content you researched or created.
Create and Post Blog Articles
- Research blog topics specific to your client’s niche.
- Write, format, and post blog articles to the website and social media accounts.
Build and Manage Social Media Pages and Groups
- Create or update business pages and/or business accounts.
- Respond to comments and answer questions.
Create Social Media Graphics
- Use an image creation app like Canva or Photoshop to create social media graphics.
Run Facebook Ads
- Be willing to invest in training or education in order to run Facebook Ad accounts properly and effectively.
- Create Facebook Ad-specific graphics.
- Write Facebook Ad-specific copy.
- Narrow down the audience for each specific ad.
- Analyze and review data provided by Facebook to know which ads perform best.
The type of social media services and packages you offer is completely up to you. Love social media so much you want to manage all aspects of it? Then, by all means, create a package that encompasses most or all of the tasks listed above. Not sure about writing content but you enjoy creating graphics? Then create a package that reflects your talent and skill for image and graphic creation. The possibilities are truly endless.