Social media marketing is more than simply posting content and updates on your favorite social media platforms. Effective social media management includes strategies such as choosing the right type of content for your audience, analyzing the appropriate time to post, and scheduling the content on the social media platform of your choosing.
But who has time for all of that?
Social media management tools allow business owners to curate content, schedule posts and updates, and analyze engagement efficiently and effortlessly. Below is a brief run-down of three of the top social media management tools that can be used for your own virtual assistant business or to manage social media marketing for your clients.
Buffer
- Create your own social media schedule or post updates on demand
- View analytics of specific posts such as the number of comments, likes, clicks, shares and how many people it reached
- Schedule posts with their Chrome extension while surfing the web
- Create beautiful images or inspirational quotes with the Pablo Image Creator
- The free plan allows you to manage three social media platforms with 10 posts per platform
- Paid plans begin at $10/month
Hootsuite
- View your complete social media content schedule at a glance
- Edit, approve and manage scheduled messages with the mobile app
- Upload hand-picked content to a shared library
- Add content stored in any Cloud drive, such as Dropbox, Google Drive, or Microsoft OneDrive
- Instantly schedule content while surfing the web with the Hootlet extension
- Provides basic analytics for all content posted including the number of followers and post engagement
Meet Edgar
- Add content to a shared library, where it can be pulled and automatically scheduled in your social profile feeds
- No limit to the amount of content that can be added to the library
- Create posts and updates from your favorite websites
- Recycles older posts when there is no new content scheduled
- Add content directly from the web with the Edgar browser extension
- No free trial, but there is only one price that includes all features for $49/month
What social media management tool do you use for your own business?