Most virtual assistant skills, such as administrative tasks and customer service skills, can be learned from experience. There are particular skills that may need specialized training in order to execute a client’s business goals effectively. Facebook ads are in this category.
If you are exploring the idea of providing this skill as a virtual assistant, consider the description and tasks outlined below.
Effective Facebook Ads
Facebook ads can be a very lucrative way to turn loyal followers into paying customers. They can also be used to generate leads, build an email list, and promote a Facebook business page. Most importantly these particular ads can target an exact audience, making it a very efficient and effective way to invest in one’s business.
Facebook Ad Tasks
Although advertising on Facebook does not have to be overwhelming there are a lot of details that need to be considered before executing an effective ad on Facebook:
- Understand the different types of ads Facebook uses and their specific objectives
- How to create these different types of ads, including the type of written content, videos, and specific images to use
- Select the specific audience to target based on business goals
- Choose the location to run the ad, such as the feed, sidebar or in Messenger
- How to create and set up a budget for these ads
- Manage each specific ad while it is running
- Understand the analytics and properly read the results of each ad
Types of Training
There is free and paid training available for Facebook ad management. Free training is available directly on Facebook’s website and paid training can be found on such sites as Udemy and Lynda. There are also many experienced virtual assistants who offer such training as well. Learning the ins and outs of placing and managing these ads gives you a specialized skill set that will help your client convert Facebook followers into paying customers.