No need to be a high-end graphic designer to create clean and simple images and digital files for your clients. There are a variety of platforms out there that come with ready-to-build templates, where you can edit and add your own branding. At VA Biz Lady, we understand the importance of knowing how to utilize a few specialized tools, to promote your skills as a virtual assistant. If you’re design-savvy, you can use the information below to create some attractive products for your clients.
Blog Post Images
It’s always a good idea to add an image or two to a blog post. They accentuate the purpose of the blog post as well as attract readers to your blog. You can use a graphic design platform to create the following images for each blog post:
- Featured image – pops up when a link is posted to the blog
- Blog title image – use colors and fonts of client
- Social media image – Pinterest, Facebook, or Instagram are good options
Social Media Posts
Although you can use a generic image for social media posts, your viewers need a compelling reason to engage with the post. Engaged social media followers are more likely to turn into customers and clients. This is great news for your own clients.
The following images are created specifically for the platforms below. Most graphic design platforms include templates for these as well:
- Facebook – 940 px by 788 px
- Pinterest – 735 px by 1102 px
- Instagram – 1080 px by 1080 px
- Twitter – 1024 px by 512 px
Promotional Flyers
Posters, signs, or flyers are always useful for business owners. They are perfect to advertise sales and discounts, special events, promotional items, workshops, classes, or anything a business wants to promote. Both print or digital flyers are valuable. Print can be mailed, passed out, or hung up around your community. Digital flyers can be emailed, posted on social media, and advertised in various online groups.
The following businesses and companies use flyers for a multitude of reasons:
- Real estate
- Retail stores
- Restaurants
- Non-profit organizations
- Clubs or Membership groups
As you can see, graphic design does not need to be complicated. If your client is looking for something simple, tasteful, and inviting, with a little bit of creativity, you can create something that will engage with their audience and wow your client.