When starting out on your virtual assistant journey, one of the most difficult tasks can be finding reliable and consistent clients. There are a variety of ways to market your business through paid opportunities such as Facebook Ads, Google Ads, and freelance job boards. Finding clients using free methods can be very helpful when opening your company for business. Try the following three ways to find those clients you are looking for and who are also looking for a hard-working, trustworthy assistant like you.
Network with Fellow Business Owners
Networking is one of the best ways to let others know you are open and ready for business. Meeting with other business owners is a viable way to spread awareness of your company. Through building these business-to-business relationships, you will:
- Share the benefits of the valuable services you offer.
- Give practical help and advice to struggling business owners.
- Receive referrals from these same business owners.
Join the local chamber of commerce or community business association to meet and collaborate with other business owners. You can also network through social media groups, like LinkedIn or online forums, such as Alignable.
Utilize Social Media Networks
Whether you own an online or brick-and-mortar company, social media is one of the best places to promote any type of business. At VA Biz Lady, we recommend beginning with two social media networks, specifically the platforms where your ideal clients can be found. Create a business page or profile, update the cover photos, and fill out all important information such as your website, contact information, email, office hours, and more.
Promote your business on these platforms through the following methods:
- Invite friends and online contacts to join your group or follow your page
- Post daily by sharing blog posts and business tips.
- Consistently engage by responding to comments and asking questions.
Join Facebook Groups
Talk to a number of small business owners and you may be surprised at how many of them started out by joining and engaging in Facebook groups. Search this platform for groups that are full of your ideal clients or fellow business owners who can provide valuable referrals.
Again, watch your business grow by implementing the following on a daily basis:
- Visit each group daily and engage consistently.
- Interact with others by posting helpful tips or by asking questions of your own.
- Respond to posts by liking, commenting, and being genuinely helpful.
At VA Biz Lady, we offer several free and affordable resources that will help you promote your business, find clients, and of course, make more money. Take advantage of our free Business Forms and Social Media Calendars. Be sure to also check out our Done-For-You Social Media Graphics, or our complete New Client Welcome Packet. We’re here to help you in any way we can on your individual virtual assistant journey.