Content writing services offered by virtual assistants include a wide spectrum of content such as blog posts, social media posts, and more. In the last blog post, we discussed how VAs can add these writing services to their packages. Although some do require a specific skill set like copywriting or SEO writing, several content tasks can be performed using correct grammar, correct spelling, and a little creativity. VA Biz Lady recommends that you consider these final four writing services when expanding your business offerings.
5. Email Newsletters
Email newsletters are sent to email subscribers on a consistent schedule, in order to stay connected and engaged with them. They can be created using an email marketing platform or they can be as simple as sending out a plain text email. Often email newsletters contain information used to increase sales, such as:
- Latest news
- New blog posts
- Business updates
- New products
6. Simple Landing Pages
A landing page is a simple web page that is strictly dedicated to advertising a product or service. Think of it as an online commercial, in written form. The purpose is to persuade the customer why they need to buy a particular product. The most important part of a landing page is the call-to-action. This call-to-action can be a number of actions, like:
- Email sign-up
- Product purchase
- Resource download
- Free consultation
7. Case Studies
A case study is an examination of individual customer experiences from purchase to results. It’s an in-depth look at the entire process, written in a way to impress potential clients, persuading them to make the same exact purchase. It can include elements like why the client chose to work with a specific business, each step of the implementation process, and how their business grew because of it.
8. White Papers
Formal reports or authoritative guides are the basic descriptions of a white paper. They are an in-depth report that presents a problem and its solution. In a marketing situation, the paper is written from the perspective of how a particular solution can solve the customer’s particular problem. White papers use the following features to persuade their readers:
- Statistics
- Diagrams
- Visual charts
- Graphs
Expand Your Business & Increase Your Income
At VA Biz Lady, we wish to help new or growing VAs expand their business and increase their income. We do this by offering helpful blog posts and free and affordable resources such as social media graphics to market their business, free business forms, and new client documents. If you have any questions about building a VA business, please contact us. We are more than happy to help!