Managing business Pinterest accounts is a highly-valued service offered by many virtual assistants. It can take a block of time for business owners if they choose to run their own marketing campaigns. For this reason, many choose to outsource this involved task. Helping a client manage their account takes a huge load off their already busy schedule. Although effective Pinterest marketing can require specialized training, consider beginning with the tasks listed below.
1. Update Business Profile
Update your client’s business profile by optimizing it for their specific target audience. Include keywords and descriptions that prospective clients and customers are already searching for. Be sure to optimize all areas of the profile, including:
- Profile description.
- Account settings.
- Board descriptions.
- Pin descriptions.
2. Create Templates
Your client needs a variety of Pinterest templates in their social media arsenal that reflect their brand – colors, fonts, and special characteristics. Use these templates to create pins that are attractive and appealing to their target audience.
3. Post & Share
Now that your client’s profile is updated and templates are available, it’s time to begin creating pins that will effectively market your client’s business. Each time your client takes any of the actions below, you need to create, post, and share that pin on their Pinterest boards:
- Publish a blog post.
- Create a new product.
- Launch a lead magnet.
- Any other specific type of call to action.
4. Join Group Boards
Spread that pin all over Pinterest by joining group boards. Find group boards that are filled with your ideal client. Many boards are available to join simply by clicking a link. Others are by invite only. Search Pinterest and other areas of the Internet to discover boards that are perfect for your client.
5. Learn Analytics
Knowing how to read and use Pinterest analytics will help you understand how well (or not) your client’s marketing campaign is doing. The “Business Hub” offers a ton of data that reveals which pins are more effective than others at leading people to your client’s website. You’ll find such data as:
- Impressions.
- Total audience.
- Engagements.
- Engaged audience.
- Top boards.
- Top pins.
6. Run Ads
Within Pinterest analytics is a multitude of resources that can help you run effective Pinterest ads for your clients. There are articles and videos that will teach you how to:
- Choose a marketing goal.
- Choose an ad product.
- Promote a specific pin.
- Run a Pinterest ad campaign.
Consider Becoming a Pinterest VA
If you enjoy social media marketing, consider becoming a Pinterest VA. Begin with the steps above and then learn more as time permits. For more support on your virtual assistant journey, check out our other blog posts on writing content, social media services, and digital marketing. Check out our other resources such as Done-For-You social media graphics, free business forms, and WordPress training videos.