Have you considered becoming a social media marketing virtual assistant? Engaging in social media can be a time-consuming task for business owners. It’s often not a task they set aside time for or have time to complete well. Below is a basic outline of what a social media marketing virtual assistant can do for any business owner, whether online or traditional.
Develop a Strategy
The main goal of creating a social media strategy is to discover the best way to use social media to grow your client’s business. Begin by asking these questions for each client that needs a social media strategy:
- Who is their target audience?
- What is your client’s main goal? Increasing email subscribers? More website visits? Adding to their Facebook group?
- Which platform is best for your client’s type of business?
- What have successful competitors implemented that may work for your client’s business too?
Optimize Profiles
Whether it’s Facebook, Twitter, or Instagram, optimizing business profiles will help others know exactly what it is your client does and how they can help them. This is all about making sure you are placing their best digital foot forward.
Create a Content Calendar
Based on the strategy, you can now create a content calendar. This will include a calendar for each social media business account you have decided to focus on towards reaching your client’s business goal. The posting schedule will also differ based on the specific platform you’re using. For instance, posting once or twice a day is best for Facebook or Instagram, whereas posting multiple times a day works well for Twitter and Pinterest.
Create and Schedule Content
Creating content involves providing value and education for your client’s audience, as well as promoting their business. It’s a great idea to add some humor and fun in there too. There are several forms of content you can create including:
- Videos or live stream.
- Short or long posts.
- Surveys and polls.
- Questions for engagement.
- Social media graphics.
- And many more.
Take advantage of several different free or affordable social media management tools such as Buffer or Hootsuite for scheduling these posts.
Oversee Engagement
Now that you’re creating and posting consistent content, someone needs to oversee and continue any online engagement. This can include answering questions and acknowledging comments from your client’s audience. This may also involve liking, commenting, and sharing content from your client’s competitors in order to network with others in your profession.
Analyze Insights
Insights from social media business accounts can provide valuable feedback for you as a social media virtual assistant. These important statistics will show you the type of content that is well-received among your client’s followers. It will also share other important information, such as the best time to post content, content that has high engagement, and content that has not been successful at holding the attention of their audience.
As a social media virtual assistant, you can choose to add all of the services above to your business portfolio, or you can pick and choose based on your strengths and weaknesses. Many social media VAs also specialize in specific platforms such as Pinterest or Instagram. If you’d like more information on creating a virtual assistant business, VA Biz Lady is here to help! We offer free resources, such as business forms to get you started as well as a free client welcome packet. You can also join our email list for exclusive discounts in your email inbox each and every month.