Are you looking to add blog management services to your virtual assistant portfolio? Maybe you’re wondering what kind of work a blog manager does? At VA Biz Lady, we’ve been offering blog management services to our clients since the day we opened for business. While you can customize your blog management packages to include any number of blog-related tasks, below are the tasks that most typical blog managers perform for their clients.
Write Blog Posts
Writing blog posts for your clients is a valuable marketing solution for their business owners. These articles provide helpful information about your client’s products, provide answers for some of their customer’s questions, and also help their website rank higher on search engines. You can help your client create an effective blog strategy by discussing the items below:
- Your client’s ideal audience.
- Topics to write about.
- Blog schedule – weekly, bi-weekly, or monthly.
- Keywords to include.
Format & Upload Blog Posts
Once the blog posts are written, they need to be uploaded to the website and formatted for search engine optimization (SEO). Complete these areas when adding a blog post in order to help search engines find and rank each new blog post that is added:
- Create a blog post title using a keyword.
- Use keywords throughout the body of the content.
- Add H2 headings.
- Add internal links (to direct visitors to your client’s products/services).
- Create a meta description.
- Include an image.
- Use appropriate blog categories and tags.
Share Blog Posts
Once the blog post is on the website, you need to share, share, and share some more! It really does your client no good to simply write a blog post and then not tell anyone about it. Below are some simple ways to get that blog post out into the world wide web:
- Add to their social media calendar for all their social media accounts.
- Submit to article directories such as Medium, Ezine Articles, HubPages, and others.
- Send an email to their followers with a link to the blog post.
Perform Blog Maintenance
Every blog needs consistent maintenance in order to run at top-notch performance. Most of the tasks below can be completed on a weekly basis:
- Update plug-ins and themes.
- Check for broken links or pages not working.
- Back up on a regular basis.
- Make changes as necessary (new products/services, update contact information, and more).
- Back up regularly.
- Fix errors as needed.
Track Analytics
In order to ensure your client’s blogging strategy is working, you need to take some time each month to review the blog analytics. The following statistics will help you as you tweak and change your client’s blog strategy each month:
- Number of pageviews.
- Average time on each page.
- Number of returning visitors.
- Most popular blog posts.
- Pages with the most views.
- And more.
Consider Becoming a Blog Manager
Are you thinking about becoming a blog manager now? Maybe this gave you some ideas on how you can add blogging to your virtual assistant services. You can begin by adding a few of the tasks above to your current packages. For more support for your virtual assistant business, check out our free and affordable resources – Done-for-You social media graphics, new client welcome packet, and WordPress training videos.