Are you creating a new website or updating your existing website for your virtual assistant business? You may be wondering what you need to include on your business web page. After all, you’re creating this online presence so you can attract new customers and have an online storefront. If you’re not sure what to include on your VA website, consider beginning with the five items below.
1. Navigation Menu
A navigation menu, or navigation bar, is a list of tabs located at the top of a website. It’s typically a horizontal menu that organizes your website into pages but can be vertically located on the side as well. The tabs point to specific pages of the website that you want users to easily find. They usually include pages such as:
- Home
- About
- Products/Services
- Contact
- Blog
2. Call-To-Action
The goal of your website is to persuade users to take some kind of action, whether it’s buying a product, signing up for an email list, or reading a blog article. The action you want them to take is up to you. Each page of your website should have some type of prominent call-to-action (CTA). It’s usually in the form of a button that catches the attention of the user. This button can include different instructions, including:
- Sign Up Today
- Download Now
- Try for Free
- Subscribe Today
- Learn More
- Join Us
3. Clear Purpose
The Home page is typically where you would include a short blurb, no more than a few sentences, about what you do and who you serve. You want those who land on your website to know exactly what type of business you have, what products you sell or services you offer, and who these products and services are for.
4. Email Sign-Up Form
A highly effective way to get others to sign-up for your email list is to have a form on your website. Many business owners place this at the top of their sidebar, as it’s one of the first things people will see when your website pops up on their screen. Make it simple for them to sign up as well as give them a reason to by offering a free resource in exchange for their email.
5. Contact Information
If someone wants more information or has questions, make it convenient for them to contact you. This is why having a Contact Page is important. A simple form where they can enter their name, email, and a brief statement or question can be added to this page.
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If you’re an aspiring or new virtual assistant, be sure to check out our free and paid resources created specifically for virtual assistants and online business owners. At VA Biz Lady, we offer free products and valuable services such as our Done For You social media graphics, free business forms, and website hosting services. We look forward to assisting you in your very own work from home journey.