SEO includes one of the most lucrative and competitive industries, with businesses fighting aggressively for the best positions in search engine results. However, it can be tough to know how to write for SEO — sometimes, you need a little help from an expert regarding keeping up with industry standards and guidelines.
This article highlights methods on how you can keep up your SEO game!
1. Keep stories short and concise.
When writing content, you want to keep things as concise as possible without losing any information that might be helpful for potential readers. Some business people might think it’s a good idea to make things longer to make their blog look more whole than others, but this is not true. The only thing that will happen if you try to make your blog longer than another is losing the information. Some visitors will be turned off by a very long post and leave before even reading the information, which can hurt your page rank and search engine hits when there is low traffic.
2. Link to authoritative sites.
Linking to other people’s websites is not only an intriguing way to get more traffic, but it is also a good way of enhancing your credibility because it shows that you have a solid online presence and credibility that others can see. You can also add links from your blog to your site whenever you write something, so there is always a backlink from the article itself. That doesn’t have to be limited to linking back to your business website, though, as you can connect with other authority sites as well, make sure the links are relevant and were made by someone in the industry so that people can trust what they are reading.
3. Add photographs in your post.
Pictures in your blog posts are a good way to keep people interested while reading. Many blogging platforms allow you to include a picture in your post, which will help increase the number of viewers and traffic your site receives through search engines. That is especially helpful if you have an image related to the post’s topic. It can also be beneficial because some images might include links or social media bar codes that further enhance the click-through rate.
4. Decrease keyword density without losing page rank.
Too many keywords on a page can be detrimental to traffic and search engine hits. The best way to fix this is by increasing your keyword density. Adding more keywords to a page will help you prepare for the idea that search engines use to find your content. That also helps if your main keywords are not found in the title of your page because it automatically increases both relevancy and readability. Therefore, knowing your target audience and its needs before beginning a blog post is critical — but it is even more important to know where keywords fit into the equation. You want to be sure that your content includes searchable keywords for your core customer base. Use simple tools like Google’s Keyword Planner Tool to see what people are searching for — and write with those terms in mind.
It is no secret that the internet is an ever-growing place. More business people than ever are getting on, and marketing on the internet will continue to become more oriented towards search engine optimization. If you want to write content that attracts the attention of more readers, increases website traffic, and ultimately makes your business more profitable, you need to know how to write for SEO.