Often virtual assistants choose a specific niche to offer to their clients. Creating effective email marketing campaigns is one such niche. There can be several steps involved such as writing effective sales copy, using analytics to send emails at the best time, and including your client’s unique branding and design in their email communication.
Before you even begin to think about these areas, it’s best to familiarize yourself with the most popular email marketing platforms as well as your client’s purpose or reason for sending emails to their audience.
Why Email Marketing?
First, let’s talk about why email marketing is so important:
- Consistently emailing your audience can generate organic traffic to a blog or website.
- Email newsletters can nurture a business relationship with potential clients and customers.
- Offering valuable information to an audience communicates that you are genuinely interested in helping them improve their lives and/or business.
There are two items you need to be aware of in order to create marketing emails for your clients: 1) how to navigate the most popular email platforms available, and 2) how to create an email from start to finish.
Various Email Marketing Platforms
There are quite a variety of email marketing platforms available. Some of the most popular ones are:
- MailChimp
- ConvertKit
- AWeber
- GetResponse
- ActiveCampaign
Each of these platforms provides either user guides or video training that will help you learn how to best navigate and use each specific platform.
Do some research on each of these platforms. Some of them are best for a beginner blogger while others may be better for a business owner with a large email list. Knowing this information along with how to utilize each platform, can be very helpful for a potential client interested in learning more about email marketing.
Purpose of Email Marketing
Next, it’s important to know why your client wants to use email marketing to promote their blog or business. Before you even begin writing, consider the following:
- What do they want to accomplish with each specific email? Some of the most popular reasons are to improve engagement, increase website traffic, or promote a new service or product.
- To improve engagement, your client can ask questions and include links to their social media channels.
- For increased website traffic, include links to some of your client’s most popular blog posts.
- If they are launching a new service or product, your client can offer a discount for email subscribers only.
Knowing the basics of how email marketing works will make you a valuable asset for a blogger or business owner looking to grow their business.