Finding clients on Pinterest, or creating a Pinterest marketing strategy, is not difficult work. It takes time and knowing the appropriate methods to use to attract new clients. Having a clear step-by-step system, that can be repeated again and again, will yield consistent results, long-term results for you and your business.
1st Step: Change Your Perspective of Pinterest
Pinterest works like a search engine. Yes, it is officially categorized as a social media platform, but it works the same way Google or any other search engine does. Rather than giving you a list of website results, it gives you a list of images in varied shapes, sizes, and categories.
You will also be using keywords and keyword phrases to optimize your Pinterest profile. These keywords depend on your specific niche and your target audience. Make a list of words or phrases your ideal client will be searching for on Pinterest and then use those throughout your entire profile – including your business name, boards, and individual pins.
2nd Step: Apply for a Pinterest Business Account
You can either create a brand new account or turn your existing personal account into a business account.
Once you have your business account set up you are ready to begin using Pinterest to find those clients.
3rd Step: Optimize Your Pinterest Account
Your Profile
- Update your business name to include your title
- Update your bio including your business name and your job description
- Change your profile photo to your business logo or an image that matches your band
- Incorporate relevant keywords from your list
Your Boards
- Create specific boards, begin with 10 – 15, that interest your ideal client
- Create board titles that use keywords your ideal clients will be searching for
- Add specific descriptions to your boards using relevant keywords from your list
Your Pins
- Create images that match your unique business brand
- Add keywords and keyword phrases to each of your original pins in the pin description
- Pin them to each relevant board in your account
There are several other items you can incorporate into your Pinterest marketing strategy such as scheduling pins and joining group boards. When you follow the basic system written out above, you will find your website gaining more and more traffic from Pinterest. With the increased Pinterest traffic, you will be leading potential clients and customers, who are specifically looking for your services, to your website on a daily basis.