As a virtual assistant, there are many valuable services you can offer to your clients. Some of these services may require extra training, such as writing sales copy, posting on social media, and creating branded images. Becoming specialized in specific areas allows you to add a more variety of offerings, as well as charge more for your services. Keep in mind that training for these skills does not need to be expensive. In fact, you can find some affordable, and even free, classes or online training to hone these specialized skills.
Writing Sales Pages
Writing sales copy is very different from writing a blog post or article. Copywriting needs to be written with the perspective of the buyer in mind. Learning about your client’s customer or “buyer persona” is part of the writing process. You’re not simply relaying information; you are advertising a service or product, as well as marketing a specific brand. Sales pages are also a specialty service, and you can charge premium fees for this type of writing.
Posting on Social Media
More than scheduling updates, posting on social media is similar to copywriting. Social media for business is all about connecting with potential customers and building relationships. It’s about turning leads into customers and moving them from a social media platform over to your client’s website. Specialized training can also teach you how to schedule updates efficiently, write content that converts, and gain more social media followers.
Advertising on Social Media
Creating ads for social media platforms like Facebook or Instagram, involves a lot of details, making social media ads difficult to manage. There are several elements involved such as creating different types of ads, knowing the best location to run the ad on the platform, and properly read the analytics. In order to execute these ads successfully, training is typically required.
Creating Images & Graphics
There are several online apps that offer creatively designed templates, easy-to-follow instructions, and colorful graphics and images. Many of them have free courses so you can learn how to pair colors and fonts, apply special filters and overlays, and add special effects like icons or shapes. You can learn how to create several images such as Facebook ads, Twitter headers, eBook covers, Instagram posts, YouTube thumbnails, and more.
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