Writing blog posts is one of many services a virtual assistant can offer. Unlike other services, you can typically charge more for any type of content writing. Plus, it’s a valuable form of content marketing for all types of businesses. Crafting a blog post can be intimidating at first. This is one reason many virtual assistants don’t offer this as a service. Blog writing is something we’re very familiar with here at VA Biz Lady. We want to help you write high-quality blog posts that will help your clients gain new customers time and time again.
1. Choose the Topic
Find out what type of content your client wants on their website. Do they want to offer valuable, information-based posts? Do they want to inspire and motivate their customers to purchase from them? Once you know the type of content your client wants, make a list of categories to write about.
Example: Plumbing company that offers residential plumbing services. Categories can include unclogging toilets and drains, cleaning out sewer lines, septic tank pumping, and emergency services.
2. Use an Outline Format
Choosing a template, or an outline format, for each blog post you write, regardless of the client, will make it much easier for you. A basic format to follow can look something like this:
- Introductory paragraph.
- 3 – 5 subheadings.
- 1 or 2 paragraphs per subheading.
- Closing paragraph.
3. Write the Blog Post
Now it’s time to actually write the blog post. Spend some time doing some research, especially if it’s not a topic you’re very familiar with. Choose the subheadings based on your research, and then add a few sentences or paragraphs under each subheading to expand on the content.
In our next blog article, we’ll review the last four steps to writing a blog post that will help your clients expertly market their business. Be sure to check out our free business forms, helpful virtual assistant training, and done for you social media graphics.